Title: Cold Route

Date: 2023

Artist: Gerard Castellvi and Pol Esteve Castelló

Exhibition: En Route, 2024

Cold Route explores the relationships between climate zones, infrastructure, and food distribution. The film takes viewers on a journey through the landscapes of advertising, technology, and transport that shape distribution routes for perishable products from the Iberian Peninsula northwards. As soon as they are harvested, fruit and vegetables are set in motion in industrial processing plants and photography studios as part of an ongoing process of physical and visual displacement where perception and distribution become intertwined. This film introduces the spectator to cold routes and follows the flow of images and products that shape the logistics of the food sector.

Made for the project Foodscapes curated by Eduardo Castillo Vinuesa and Manuel Ocaña for the Spanish Pavilion at the Biennale di Venezia 2023 – 18. Mostra Internazionale di Architettura.

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